Introduction to Urban Tourism
Online Course
Gain insights into the key concepts, trends, and strategies shaping tourism in cities.
Urban tourism plays a vital role in shaping modern cities and supporting their economies. This introductory course, “Introduction to Urban Tourism,” offers a foundational understanding of how cities develop and manage tourism experiences.
What You Will Learn
- The core concepts of urban tourism
- Case studies of Canadian urban tourism destinations
- Basic tourism planning and stakeholder roles
- The importance of marketing urban attractions
Benefits of Taking This Course
- Understand how tourism supports city development
- Learn how destinations are planned and promoted
- Explore career options in urban tourism
Course Features
- 100% Online
- Asynchronous
- 20 hours
- Open to high school graduates
Who Should Enroll
Tourism Professionals
Urban Planners
Marketing Specialists
Policymakers
Course Modules
This course provides a comprehensive overview of urban tourism, covering key topics essential for understanding and managing tourism in city environments.
- In Week 1, you will be introduced to the concept of urban tourism, its significance, and its growing role in global travel trends.
- Week 2 focuses on urban tourism destinations, examining popular cities and what makes them attractive to tourists.
- Week 3 delves into tourism management and planning, offering insights into how to effectively manage urban tourism projects and initiatives.
- Finally, Week 4 explores marketing strategies tailored to urban tourism, teaching you how to effectively promote city destinations and attract diverse audiences.