iBM PROGRAM

iBM PROGRAM

International Business and Marketing (iBM)

*This program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

** Graduating from this program does not make you eligible for a Post-Graduation Work Permit.

Gastown Business College’s International Business and Marketing (iBM) program is Canada’s premier International Business and Practicum Placement program. The program offers each participant a highly tailored international business curriculum and personalized work placement that will make them a highly employable international business professional. Our intensive and comprehensive iBM program will challenge each particpant to grow, transform, and succeed. We simulate a business environment in our classrooms where our highly qualified instructors, with extensive industry and teaching experience, deliver a highly tailored international business curriculum that will equip each student with the skills they will need – including becoming a competent business communicator able to succeed as an international business professional anywhere in the world. In addition, each student will have the opportunity to not only apply what they learned in the classroom, but also obtain the work experience that will help them achieve their dreams. Indeed, countless Gastown Business College alumni have parlayed their program experience into high profile international jobs.

Learning Objectives: Upon completion of this program, the successful student will have reliably demonstrated the ability to:

  • Communicate more effectively in a business setting.
  • Develop a market-ready strategy for a service or product.
  • Research and present collected data in a professional and convincing manner suitable for a business environment.
  • Build and deliver boardroom-quality presentations.
  • Complete a variety of work-related writing tasks, including business letters, business reports, and emails.
  • Develop marketing strategies.
Total Program Duration: 36 weeks

(excludes holidays and/or approved leave of absence)

In-Class Training: 28 weeks + Practicum Training: 8 weeks

In-Class Training

Course Details

Fundamentals I (4 Weeks)

  • Effective Communication

  • Presentation Skills

  • Resume Writing

  • Email Writing

  • Self Marketing

  • Business Documents

  • Time Management Systems/Attitudes

  • Working Styles

  • Networking

  • Workplace Cultures

  • Transferable Skills

Essential Business (6 Weeks)

  • Interview Skills

  • Workplace Communication

  • Debate Skills

  • Advanced Networking

  • Business Meetings

  • Report Writing

  • Negotiation Skills

  • Canadian Workplace/Culture

Business Development (6 Weeks)

  • Product Development

  • Market Research

  • Market Segmentation

  • Marketing Mix Fundamentals

  • Employee Engagement

  • Performance Management

  • Organization Structures

  • Recruitment & Retention

Fundamentals II (4 Weeks)

  • Telephone Skills

  • Self-Marketing

  • Advanced Business Concepts

  • Company Research

  • Practicum Preparation

  • Working Styles

International Marketing (6 Weeks)

  • International Marketing Essentials

  • Political & Regulatory Environments

  • The Forces of Competition

  • Strategic Planning

  • Cultural Symbols & Norms

  • Market Entry Strategies

  • Strategic Alliances and Partnerships

  • Managing and Utilizing Data

Pioneer (Pre-recorded)

  • Personality Types

  • Leadership Styles

  • Team Building Strategies

  • Change Management

  • Organizational Culture

  • Final Projects

Advanced Communications

  • The course provides students with exposure to business case studies designed to increase career orientated communicative competence.  The focus of this course is based on the examination and analysis of actual business case dilemmas.

* The above outline may be subject to change without notice.

Practicum Training

The practicum (unpaid) work experience is a required part of the iBM program in which the student obtains practical skills relevant to the learning objectives of the program.

Program Start Dates

  • 06-Jan-25
  • 27-Jan-25
  • 03-Feb-25
  • 03-Mar-25
  • 07-Apr-25
  • 26-May-25
  • 23-Jun-25
  • 21-Jul-25
  • 18-Aug-25
  • 15-Sep-25
  • 17-Nov-25

Scheduled Academic Breaks

December 22, 2025 – January 2, 2026

Admission Requirements

  • High school graduate or 19 years of age or older at start of program
  • English Language Proficiency (must meet one of the following):
    • Test of English as a Foreign Language (TOEFL) IBT: minimum overall score of 46;
      o Completion of 2 years of full-time post-secondary education at an accredited
      institution where English is the language of instruction and is one of the country’s
      principal languages;
      o Duolingo English Test (DET): minimum overall score of 95;
      o International English Language Testing System (IELTS) Academic: minimum overall
      score of 5.5;
      o Pearson Test of English (PTE) Academic: 56 overall with no band less than 50

Tuition Fees

International

Tuition: $15,500
Application Fee: $200
Course Materials: $400
Other: $8

Domestic

Tuition: $15,500
Application Fee: $200
Course Materials: $400
Other: $8