Introduction to Publicly Funded Destination Marketing Organizations (DMO)
Online Course
*This program does not require approval from the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIRU did not review this program. Graduating from this program does not make you eligible for a Post-Graduation Work Permit.
Find out how public organizations promote tourism and support local economies.
Destination Marketing Organizations (DMOs) work to attract visitors and stimulate regional development. This course, “Introduction to Publicly Funded Destination Marketing,” presents the fundamentals of how DMOs operate and how tourism is supported through strategic promotion.
What You Will Learn
- Gain a foundational understanding of Destination Marketing Organizations (DMOs) and their operations.
- Learn about common funding models used by DMOs.
- Explore introductory marketing strategies for the tourism industry.
- Understand key techniques for audience targeting and segmentation.
- Get introduced to major tourism industry trends.
- Learn about measurement tools to track performance and make informed decisions.
Benefits of Taking This Course
- Learn how public tourism marketing works
- Understand basic tourism branding and outreach methods
- Get introduced to tourism market trends and impacts
Course Features
- 100% Online
- Asynchronous
- 20 hours
Who Should Enroll
Tourism Professionals
Marketing Specialists
Destination Marketers
Course Modules
This course provides a structured approach to understanding Destination Marketing Organizations (DMOs) and their role in tourism.
- In Week 1, you will be introduced to the fundamentals of DMOs, exploring how they operate and contribute to the tourism industry.
- Week 2 focuses on various funding models and marketing strategies used by DMOs, equipping you with practical knowledge for promoting destinations.
- In Week 3, the course delves into target markets and the importance of impact measurement, helping you understand how to assess the effectiveness of marketing efforts and connect with the right audiences