Marketing and Sales in Small and Medium-Sized Enterprises (SMEs)
Online Course
Gain the essential skills to boost your business, build strong customer relationships, and thrive in today’s market.
Marketing and sales are key components of small business success. This course, “Marketing and Sales in Small and Medium-Sized Enterprises (SMEs),” introduces the core concepts and tools SMEs use to attract and retain customers.
What You Will Learn
- Basic marketing strategies tailored for small businesses
- Common sales techniques and CRM tools
- Introductory e-commerce and digital marketing skills
Benefits of Taking This Course
- Learn how SMEs communicate with their audiences
- Understand entry-level sales and marketing principles
- Gain confidence using online platforms
Course Features
- 100% Online
- Asynchronous
- 20 hours
- Open to high school graduates
Who Should Enroll
Small Business Owners
Managers
Students
Course Modules
This course offers a practical introduction to marketing and sales tailored specifically for small and medium-sized enterprises (SMEs).
- In Week 1, you’ll explore foundational marketing strategies that help SMEs build brand presence and connect with their target audience.
- Week 2 focuses on effective sales techniques and the basics of customer relationship management, essential for building trust and driving repeat business.
- In Week 3, you’ll be introduced to e-commerce tools and practices that enable SMEs to expand their reach online.
- The course wraps up in Week 4 with an introduction to digital marketing, providing insights into how SMEs can leverage online channels to grow their business in a cost-effective way.