Public Relations and Gateway Cities Marketing
Online Course
*This program does not require approval from the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIRU did not review this program. Graduating from this program does not make you eligible for a Post-Graduation Work Permit.
Learn how to lead the promotion, marketing and public relations in gateway cities
Gateway cities are often the first impression travelers have of a country or region. This course, “Public Relations and Marketing of Gateway Cities,” explores how such cities use storytelling, branding, and marketing tools to present themselves to the world.
What You Will Learn
- What defines a gateway city
- How public relations shapes city image
- Introduction to marketing strategies and city branding
- Digital tools used in global city promotion
Benefits of Taking This Course
- Understand gateway city dynamics
- Learn public communication strategies
- Discover how to market a city to global visitors
Course Features
- 100% Online
- Asynchronous
- 20 hours
Who Should Enroll
Destination Marketing Enthusiasts
Marketing & PR Professionals
Urban Planning Experts
Students Interested in Place Branding
Course Path
This course introduces the fundamentals of promoting gateway cities, blending public relations principles with practical marketing strategies.
- In Week 1, you’ll explore what defines a gateway city and learn the basics of public relations in the context of city promotion.
- Week 2 dives into marketing strategies and digital tools that help shape a city’s image and engage audiences.
- Week 3 features a hands-on campaign development workshop, giving you the chance to apply what you’ve learned in a practical setting.
- The course concludes in Week 4 with a look at current trends in city promotion, helping you stay informed about evolving practices in the field.